Noggin

Noggin is a learning app for children ages 2 to 7, but many parents assume it's simply a streaming service. The challenge was shifting that perception and communicating Noggin's deeper educational value in a way that cuts through the noise.

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The strategy centered on beloved characters like Blue and Chase, pairing eye-catching design with clear, benefit-driven messaging to reach parents across Facebook, Pinterest, Instagram Stories, and web banners.