Noggin

Noggin is a learning app designed for children ages 2-7.

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But most people don't know that. They assume it is a streaming service, to the likes of Hulu or Nick Jr. 

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How do we teach people-- more specifically, parents-- that Noggin has more to offer to their preschooler? And how do we do it in a way that cuts through the chaos?

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The strategy was to use promos and eye-catching design with top-performing characters, such as Blue and Chase.

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These projects ran on a variety of digital media channels, including Facebook, Pinterest, IG Stories, and web banners.