Forever 21

The demographic for iconic mall retailer Forever 21 are young people ages 12-18. They are transitioning into adulthood and they are the controllers of what is trendy at any given moment.

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How do we break through to this new generation, Generation Z? To speak their language, one must, simply, speak their language-- especially during the dawn of the internet age, where shopping at the mall is a relic of a bygone era.

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Our team curated select editorial images along with bright colors and equally bright copy to usher in new seasons for Forever 21.

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These projects ran on a variety of digital media channels, including Facebook and web banners.