Casper

"Alexa, search 'Best Chinese food near me.'"

Today, people research everything they buy. Why wouldn't you make sure you're buying the best of the best, after all? This is especially true when considering a long-term, expensive purchase-- such as a mattress. 

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Our research found that what drives consumers just as much as emotional attachment is cold, hard facts. We used testimonials and claims based on real Casper mattress owners, along with the report that our bestselling Wave Hybrid Mattress was voted Best Overall Mattress by US News 360 Reviews.

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This project was showcased across digital platforms in February 2021, including IG stories, IG carousels, Pinterest, Snapchat, Facebook, and web banners.