Casper

Today, people research everything they buy, and big purchases like mattresses are no exception.

For Casper, we leaned into that insight, pairing real owner testimonials with a credible third-party claim: the Wave Hybrid Mattress was voted Best Overall Mattress by US News 360 Reviews.

The campaign ran across digital platforms in February 2021, including Instagram Stories and carousels, Pinterest, Snapchat, Facebook, and web banners.